I think that you should leave your site in the easy to use format it is in right now. AND - you should find someone to tattoo your website onto, like that one person that tattoo'd (sp?) that casino name on theirself. I also like bumpkin's idea about writing your website everywhere. But don't do bathroom stalls, that's illegal! Shame shame. :) Ooooh - T-Shirts!!!! I would totally buy a t-shirt with your website addy on it.
Alternatively you could ask everyone on this site to put the name 'kanookle' on their own, blog, website, myspace, bebo, facebook, you get the drift. Even just a small thing, like the web address will encourage people to seek you out.
Advertise with it. I would just put the kanookle logo somewhere public like yahoo or hotmail, somewhere popular. That way people wonder what it is and go on the site...hopefully to join up. Also if you just wrote kanookle on bits of paper and random signs and left them on park benches, bus seats etc, it gets people thinking about the brand name.
I think you should use the money to go get a haircut and a shave. And then use the rest to advertise. You got a lot of people around here and we all have some different talents, why don't you see if anyone could hook u up with a nice graphic design to help advertise with? You know...utilize us, but don't make it into a contest.
NOOOOOOOOOOOO!!!!!! It's not time to upgrade the site yet! NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!! It's a mistake to even start upgrading the site!